افتح هذا الملف الشخصي
سجّل مجانًا كصاحب عمل لعرض السيرة الذاتية الكاملة وبيانات الاتصال والتواصل مع المرشح.
المهارات
الخبرة
Marketing & Events Director
KRAF Company Limited
2020-02 -
Conceptualized and executed high‑impact events ranging from corporate gatherings to immersive themed experiences, managing budgets, logistics and vendor relationships. Developed integrated marketing strategies covering online, mobile, CRM, product promotions, social media and paid advertising, overseeing CPC/CPA campaigns, A/B testing and landing‑page optimisation. Led a cross‑functional team, coaching members on digital trends and ensuring KPI achievement and ROI maximisation. Built and nurtured partnerships with merchants, agencies, banks and large corporations, negotiating media‑buying deals and driving new revenue streams.
Global Marketing Manager
Egateway Limited
2017-02 - 2020-01
Designed and executed brand marketing strategies for an online retail store, creating road‑maps to meet sales targets across multiple markets. Conducted user‑behavior analysis to inform product range selection and managed affiliate programmes and data‑feed integration. Planned, implemented and analysed PPC, display, SEO/SEM, content, lead‑generation, email, mobile and social media campaigns. Established acquisition statistics systems and applied web‑analytics best practices to support multi‑channel branding. Led a digital media team, coordinated with teams in the US, Brazil and the Americas, and managed international store partnerships and marketing strategies.
Marketing Manager
MÍNIMO VALOR / SALDÃO DESCONTOS
2011-05 - 2013-11
Developed and executed comprehensive marketing strategies for a collective purchasing website, focusing on web‑traffic optimisation, digital marketing and social media. Ensured consistent brand messaging across the organisation and organised special promotions and events. Facilitated direct communication and feedback loops with clients and suppliers, enhancing partnership effectiveness.
Marketing Consultant
Brazilian Association of Hong Kong
2013-11 -
Provided strategic marketing consultancy to the Brazilian community in Hong Kong, advising on brand positioning, event promotion and digital outreach. Assisted in the planning and execution of community events and cultural initiatives, leveraging multilingual capabilities to engage diverse audiences.
اللغات
English
fluent
Portuguese
native
Spanish
fluent
Cantonese
beginner
آخر تحديث: منذ أسبوع