YouTube Strategist (Remote, Full-Time/Contract)

About the role

We are looking for a data‑driven YouTube Strategist to own and scale our channel presence. In this remote, full‑time/contract position you will shape the end‑to‑end video content pipeline, from audience research to post‑publish performance analysis, driving brand awareness and measurable business results.

Key responsibilities

• Develop and execute long‑term YouTube content strategies aligned with business goals, optimizing for search and suggested video algorithms.
• Conduct audience research and competitor analysis to identify trending topics and high‑value opportunities.
• Guide writers, videographers and editors to create videos with strong hooks, titles, thumbnails and pacing.
• Optimize metadata (titles, descriptions, tags, thumbnails) to maximize click‑through rates and watch time.
• Monitor key metrics (retention, CTR, subscriber growth) using YouTube Studio and translate insights into actionable improvements.
• Maintain an editorial calendar and streamline production workflows for consistent, high‑quality output.
• Collaborate with social, paid media and product marketing teams to integrate YouTube content across channels.
• Identify and pursue monetization opportunities such as brand sponsorships and merchandise.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or equivalent practical experience.
• Proven track record of growing YouTube channels, supported by a portfolio or case studies.
• Deep, up‑to‑date knowledge of the YouTube algorithm, SEO best practices and community guidelines.
• Strong analytical ability to interpret YouTube Analytics data and shape content strategy.
• Excellent written and verbal communication for briefing creative teams and presenting insights.

Required skills

• YouTube SEO
• YouTube Studio
• YouTube Analytics