Industry Manager – ASEAN Region

About the role

The Industry Manager, ASEAN will lead the sales strategy and business growth for BASF's Dispersion Business Unit across the ASEAN sub‑region. You will be responsible for expanding market share, driving revenue, and strengthening customer relationships while aligning with corporate profitability targets.

Key responsibilities

• Develop and execute sub‑regional sales strategies to meet revenue and profit goals.
• Identify new market opportunities, monitor trends, and adapt the offering to customer needs.
• Lead, coach and manage country sales teams, set KPIs and monitor performance.
• Oversee key account management, negotiate major contracts and ensure high customer satisfaction.
• Analyze competitor activities, pricing strategies and market conditions to maintain competitiveness.

Required profile

• Proven leadership experience in sales or commercial management.
• Strong strategic planning and execution capabilities.
• Excellent communication and negotiation skills.
• Ability to work across multiple ASEAN markets and cultures.

Required skills

• Sales strategy development
• Revenue forecasting and pipeline management
• Key account management
• Market analysis

What we offer

• Opportunity to lead a regional business unit for a global chemical leader.
• Dynamic, diverse and inclusive work environment.
• Career development and growth across international markets.