Web Analytics Specialist

About the role

We are looking for a detail‑oriented Web Analytics Specialist to join our remote team. In this role you will turn complex web data into clear, actionable insights that drive marketing strategy, improve user experience, and increase conversion rates.

Key responsibilities

• Configure and maintain analytics platforms such as Google Analytics 4, Adobe Analytics, and tag management tools like Google Tag Manager.
• Analyze traffic patterns, user behavior, and conversion funnels to spot optimization opportunities.
• Build and maintain easy‑to‑understand dashboards and reports using Looker Studio/Data Studio, Tableau, or similar tools.
• Partner with marketing and development teams to design and run A/B or multivariate tests.
• Conduct regular audits of tracking implementations to identify and fix data gaps.
• Provide proactive recommendations to improve digital marketing ROI.

Required profile

• 3‑5 years of hands‑on experience in web analytics, data analysis, or digital marketing analytics.
• Strong ability to interpret data, identify trends, and craft data‑driven narratives.
• Excellent attention to detail and ability to meet deadlines in a fast‑paced environment.

Required skills

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Adobe Analytics
• Looker Studio / Data Studio
• Tableau
• SQL (optional but preferred)
• Basic HTML and JavaScript for tag implementation