Commercial Manager

About the role

The Commercial Manager will lead the development and execution of the Association’s commercial strategy, aiming to maximise revenue, strengthen partnerships and enhance the commercial value of national teams, competitions and football development programmes.

Key responsibilities

• Develop and implement a commercial strategy aligned with the organisation’s strategic objectives.
• Identify and pursue new revenue opportunities, including sponsorships, partnerships, licensing and commercial collaborations.
• Maximise the commercial value of national teams, domestic competitions and development programmes.
• Monitor industry trends and benchmark against international football organisations.
• Identify, negotiate and secure commercial partnerships and sponsorship agreements.
• Manage relationships with existing sponsors, ensuring delivery of contractual rights and benefits.
• Create tailored sponsorship packages and activation campaigns across events and digital platforms.
• Explore revenue streams through events, hospitality, licensing, merchandising and digital initiatives.
• Oversee the Association’s commercial inventory, branding and promotional rights.
• Coordinate commercial activities during matches, tournaments and Association events.
• Collaborate with communications, competitions, events, media and digital teams to maximise sponsor visibility.

Required profile

• Strong commercial and negotiation skills.
• Ability to identify strategic business opportunities and develop revenue‑generating initiatives.
• Excellent relationship management and stakeholder engagement.
• Solid understanding of sports marketing and sponsorship activation.
• Strategic thinking combined with hands‑on delivery capability.
• Passion for football and the sports business sector.

Required skills